The Argentine Football Association (AFA), reigning FIFA World Cup champions, has partnered with Verofax, its exclusive agentic AI partner, to launch Vamos Argentina, an AI-powered fan experience platform. The platform is designed to transform Argentina's 900 million fans into micro-influencers, enabling them to create branded content featuring players and matchday scenes using generative AI, while promoting brands at a fraction of traditional influencer costs.
Unveiled at a launch event in Miami, Vamos Argentina introduces a unique Digital Media category that allows fans to create secure, templated GenAI-driven images and videos featuring Argentine players and matchday scenes (UGC), and instantly post them to social platforms. The platform unlocks a new brand sponsorship channel, enabling brands to reach 4 billion sports followers through GenAI-driven fan experiences that integrate brand assets. Fans are incentivized to create AI-driven experiences with selfies, official players, videos, and memorabilia, with each post ensuring compliance, brand safety, and consistent sponsor visibility.
Leandro Petersen, Chief Marketing Officer of AFA, stated: 'Our partnership with Verofax opens a new chapter for AFA. Vamos Argentina is a revolutionary platform for fans worldwide to connect through generative AI experiences and drive international growth. It also creates a powerful sponsorship channel, providing brands with a measurable Return on Ad Spend (ROAS) and a repeatable, scalable way to engage with our global AFA fan base.'
Wassim Merheby, CEO of Verofax, added: 'AFA is pioneering official GenAI experiences as a new channel for brand sponsors. By training AI engines on players, we deliver authentic AI-powered experiences featuring sponsors' brands at a fraction of the cost of traditional approaches. With over 100M AFA followers, 250-500M match viewers and 900M combined player followers, Vamos Argentina offers unprecedented reach and engagement.'
Live demos at the launch event showcased how fans can become micro-influencers in seconds. With a single photo, the AI creates immersive moments featuring real players, official kits, AFA backdrops, and branded product placements ready for instant sharing. Each post carries sponsor branding, amplifying authentic fan-driven content across social networks. Sponsors benefit from guaranteed fan posts per brand campaign, reaching millions of targeted sports followers at unmatched CPM rates compared to traditional influencer marketing. Campaigns are fully managed by Verofax, with gamified fan experiences and incentives such as VIP tickets, signed merchandise, and exclusive meet-and-greets to drive participation.
With limited sponsorship slots available ahead of World Cup 2026, AFA will begin promoting Vamos Argentina packages in January 2026, supported by a global marketing campaign. To learn more about sponsoring AFA's AI-powered fan experiences featuring your brand and products, visit https://afa.verofax.com.
